Building Mayv's First Adopters

Overview

Mayv is a modern chronic pain solution that’s reinventing how chronic pain is managed. Mayv App and CBD offers refuge during pain flare-ups and stressful moments. Their debut products -chronic pain management app and CBD set- work in tandem with one another.

We've continuously encountered numerous challenges with advertising because we can't claim that we "cure" people's pain because we don't. I focused on driving site traffic to increase SEO ranking and email signups. Partners with chronic pain patients to conduct interviews and diversify revenue channel. Launched merch where revenue remains after I leave.

Clever is the single sign-on (SSO) and rostering layer behind most U.S. K-12s, used in over 77% of U.S. schools. The buyer is the District Admin (DA), the district’s version of a CTO: the person who decides what software a district adopts and who carries the risk if student data goes wrong.

I joined the internal design team as a Brand Designer, during the time Kahoot! acquired Clever, designing lifecycle emails and templates that moved DAs toward purchase. I reported to the design lead, brand design manager and marketing managers to ship emails and web. It was a humbling place to learn about education system and the best design mentorship. My goal is to convince DAs and IT to purchase Clever for their schools.

Impact

Since Instagram wasn’t enough in bringing traffic to the website due to its limitation on the ads we can run, I proposed posting pins on Pinterest, and achieved from o to +5K organic outbound clicks, 79% conversion and +240% Instagram followers growth (saved 80% of Instagram cost).

RESPONSIBILITIES

Visual Design

Omnichannel marketing

Organic advertising

Timeline

2020-2022

2019-2020

Team

Design

Marketing

Led design for all marketing channels. Worked with internal marketing team
and external stakeholders.

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